FOR PHOTOGRAPHERS WHO WANT TO INCREASE THEIR SALES EFFORTLESSLY
EFFORTLESS
SALES WITHOUT SELLING
Discover the secrets to making clients see that your work is priceless so they willingly spend $2,000, $5,000, $8,000, even $10,000+ on themselves without feeling sold to or thinking it’s expensive
Book your in-person seat for this one of a kind learning experience at our 3-day workshop
28th - 30th OCTOBER 2025
9am - 5pm every day
Loxley Colour, Glasgow, Scotland
In-Person Live Interactive Workshop
Understand why your clients want to buy and all the secrets to setting up a salesroom that sells for you.
In this workshop, you'll:
Learn how to "sell" and make money without being a salesperson
Create a space that sells for you no matter where you are selling from
Understand your business numbers and what they mean
Choose products that clients want to buy
Learn how to create wall art displays that make clients want to buy more from you
Understand how to photograph to create products that sell
Create an experience for your clients that feels natural to them
Discover the secrets that have been proven to create 4 figure sales averages in the UK
Imagine when this workshop causes your average sales value to 3x, 4x and even 5x...
...wouldn't that be the best investment you ever made in your business?
See how this workshop can transform your business
Discover how to create clients who want to display artwork in their homes and will pay happily for it!
Want to give up your day job, earn more money, and build a business that supports your family's future?
Do you want to create an experience that truly matters to your clients?
Want to have more time with your family while running a successful business?
The #1 thing all of our clients say is that they wish they had done this workshop sooner.
What To Expect
Mindset
Trade all your self-limiting beliefs for abundance and support in all areas of your life. Understand the mindset of your client at every stage of their journey with you.
Expert Coaching
More than a training session, this course will help you break through some of the barriers and self-beliefs that are sometimes self-limiting and are at the core of why you are struggling in certain areas of your life. Get out of your own way, and install new beliefs that support not just your financial success, but that will also open new opportunities for your family and personal life.
Interactive Learning
Putting the fun back into learning. This is your space to embrace your new beliefs and implement what you have learned through strategies and structured documented processes that will enhance your learning experience and results.
A Safe Space
A place where like-minded people will support your success and allow you to freely communicate and share your experience.
An environment for you to feel physically and emotionally secure to express your thoughts and ideas freely.
Community
Your workshop experience continues to support you for one month in a Facebook Community. Share your progress, be guided and supported while building long term relationships with people on the same journey. Surround yourself with people that will applaud your success and support your journey to achieve your own success that is defined by you.
Mindset
Trade all your self-limiting beliefs for abundance and support in all areas of your life. Understand the mindset of your client at every stage of their journey with you.
Expert Coaching
More than a training session, this course will help you break through some of the barriers and self-beliefs that are sometimes self-limiting and are at the core of why you are struggling in certain areas of your life. Get out of your own way, and install new beliefs that support not just your financial success, but that will also open new opportunities for your family and personal life.
Interactive Learning
Putting the fun back into learning. This is your space to embrace your new beliefs and implement what you have learned through strategies and structured documented processes that will enhance your learning experience and results.
A Safe Space
A place where like-minded people will support your success and allow you to freely communicate and share your experience.
An environment for you to feel physically and emotionally secure to express your thoughts and ideas freely.
Community
Your workshop experience continues to support you for one month in a Facebook Community. Share your progress, be guided and supported while building long term relationships with people on the same journey. Surround yourself with people that will applaud your success and support your journey to achieve your own success that is defined by you.
Ticket Prices
Your First In-Person Seat
$2900
Payment Plan Available – Book a Call to discuss
BEST OPTION!!!
In-Person is always the best for a focused and results driven experience. Build relationships with people and practice live with your coaches at the event.
Choose this option if you are planning on attending the workshop in-person.
Additional In-Person Team Seat
$1200
Payment Plan Available – Book a Call to discuss
We understand how important it is for each team member to be given the opportunity to be trained by the expert and multiply your efforts in your business.
Many owners bring their partners on a team ticket so you're both on the same page. Each Team seat is made available for team members currently working in the same studio and business directly linked to your “First Seat” purchase.
What other's have said about this workshop...
Kristen & Paul
USA
Sylk Negron & Daniel
Sylk Studios, Chicago
What you'll discover in this 3-day intensive workshop...
Create more desire for printed artwork that also results in more clients wanting to refer you, and keep coming back again and again, building and constantly growing portrait business.
Have clients want to buy without having to sell at them
Create a space that sells for you. The subliminal messages that you send are stronger than your sales techniques. Your clients will actually want to buy printed products from you willingly when you create a space that makes it easy for them to make decisions. Let me show you how.
An experience that allows your clients to connect to their photographs makes them want to spend money on photography that now matters to them. Learn how to create artwork that will become a new standard of "being" for your clients.
Learn how to make money without being a sales person
Create an environment that subliminally sells so you don't have to
Understand what each personality type needs to make decisions
Understand what clients value and how they want to buy from you
Select the perfect artwork to maximise your sales with minimal effort
7 key elements to creating a slide show that eliminates objections and creates desire
How to set up your design consultation space and what to provide
The elements of building trust you need to feel like you are working with them, not against them
Understanding the Numbers
A simplified price list explained
Which products make sense to sell
Pricing your products
See how you can make a real difference with real numbers
Structure your business for profitability
Create a space that sells for you no matter where you are selling from
Avoid creating "sales killers" that cause objections and minimise what clients buy from you
How to place furniture in your sales room to ensure your clients' focus and attention
Understand where your clients need to be placed in relation to which product and why
Understand where your primary selling spaces are within your sales room and the psychology behind it
Know when to stand and when you need to be seated
Understand how to regain control if you happen to lose it
Understand the different ways your clients process information so that you are able to give them what they need at the right time to ensure they are able to make decisions easily and without hesitation or remorse
In-home or in-studio set ups – how to make either work for you
Detailed product creation that finds solutions for your client
Creating artwork that puts your clients at ease so they are excited to display it in their home
The difference between photographing and shooting for products – super essential
Understanding what your clients see that you don't and vice versa – so you only show them what they love
Understand how to create displays that open your client up to wanting more from you
Understand how your displays can create or eliminate all your clients fears about buying from you
How to maximise your sales using all of these techniques and more
Create an experience for your clients that feels natural to them
Conducting the Design Consultation (sale)
Body language and rapport
Creating an emotional experience rather than a logical one that makes a client focus on price
Where you should sit at various stages of the Design Consultation (sale)
When to stand and when to sit
How to subliminally draw attention to your product
When and how to bring up printed artwork
How to stay in control and regain control when you need to
How to make a compelling slideshow that eliminates fear and creates desire
How to systematically take a client through a series of decisions that leads them to the conclusion of what they would love to display in their homes
A foolproof step by step guide to running your IPS (in-person sales)
How and when to talk about pricing so they buy effortlessly
Who Should Attend
Should I bring my business partner along?
Any person that makes a decision on how the business operates and runs needs to attend to have maximum outcome for you.
Past attendees have proven that different people hear different things at these workshops, and they all take away what is relative to them.
It is important that the decision makers of change and fine tuning operations and experiences for your business attend together so that you can adopt processes and mindsets that will help multiply your business.
Should I bring my team along?
The most successful businesses that have ever attended Effortless have attended as a unified front.
It not only builds unity, it allows each team member to feel valued and empowered with new skills, mindset, and an action plan to propel your business from the moment they are back at work.
Should I bring my life partner along?
Effortless is beneficial to anyone that is in a relationship or interacts with people. In most cases people’s personal relationships are enhanced and elevated because of Effortless. Regardless of whether your partner works in your business or not, they are the people we rely on for advice and sometimes accountability. To have them on board and cheering you on from a place of understanding of what you are wanting to achieve adds another layer to your personal success and relationship.
Other industries that have attended Effortless have been Realtors, Optometrists, Accountants, and Retail Operators.
How long does it take to see results?
Some past participants of Effortless saw results and made their money back at the workshop. The moment you start to implement the strategies and techniques, you will get results. For those that choose to use their breaks and "down time" to connect with their clients, or respond to leads during the workshop have seen many of them make up the cost of this workshop before the workshop was over. Implementation of the strategies is the key to your success.
G'day, I'm Steve...
A decision that will shape not just your future but the future of everyone around you.
My passion for business introduced me to photography on the day I purchased a photography franchise store and began running my own studio. Up till then, I had been an accountant, desperately unhappy working in that field; I was looking for a change and a creative outlet.
I struggled for many years trying to make an income from my passion
and it was through a lot of hard work, stress and tears that I changed the focus of my business to rest solely on my clients and delivering them the best possible experience. It took me over 10 years for me to figure out what the secret was to running a successful Photography Business.
So, if you've ever felt anxious that you've made the wrong choice chasing your passion, or you're stressed out about how you're going to pay for everything next month, or frustrated because you've built your business up to a certain level and are struggling to take it further,
or you're completely overwhelmed by the countless variables you have to keep track of, you are not alone and you’re in the right place.
This workshop is also for all those people that have lost some of their passion and want to find the soul of why they fell in love with this business in the first place.
I invite you to come and sign up for my Effortless Workshop. Learn how my mentees have not only changed their lives but their clients' too, and how they have gone from shoot and burn averages of £200 to being able to deliver transformational experiences where their clients are now rewarding them by spending thousands.
The Workshop Schedule
9am - 5pm
Day 1
Introduction
The Value of Photography
The Differences Between Transactional Vs Emotional
10 Stages of a Photographic Experience
Preparing your Client for their In Person Sales Experience
The 10 Steps of a Design Consultation Experience
An experience that allows your clients to connect to their photographs makes them want to spend money on photography that now matters to them.
Products That Sell
How to select products that will maximise your sales with minimal effort.
Creating Wall Art That Sells
Selecting the perfect artwork and how to avoid creating "sales killers" that cause objections and minimise what clients buy from you.
Pricing Your Products
Using our SICC pricing framework, learn how to price your products to incorporate your cost per hour and ensure your business is structured for profitability.
Q & A Sessions
9am - 5pm
Day 2
Lab Tour – Loxley Colour
Setting up a Design Consultation Space
How to create an environment that subliminally sells so you don't have to. How to place furniture in your sales room to ensure your client's focus and attention.
Welcoming a Client
How to build trust and rapport right from the outset.
Exercise: Welcoming a Client
The Product Walk
Understand where your clients need to be placed in relation to which product and why. Understand where your primary selling spaces are within your studio / home studio and the psychology behind why.
Exercise: Product Walk
Make Up
The Photo Session
Cropping & Culling
9am - 5pm
Day 3
Creating a Slideshow that Eliminates Objections
Learn the 7 key elements to creating a slideshow that eliminates objections and creates desire
Preparing for a Design Consultation
How to create an environment that subliminally sells so you don't have to. How to set up up and what to provide with a pre-design consultation checklist.
Step #1: Welcoming Clients into the Design Room
How to read your client's body language to build trust and rapport.
Exercise: Welcoming Clients into the Design Room
Step #2: Anchoring Position of Power
Exercise: Anchoring Position of Power
Step #3: The Slideshow
Step #4: Choosing Favourites
How to systematically take a client through a series of decisions that leads them to a conclusion of what they would love to display in their homes.
Step #5: Second Slideshow
Step #6: Designing Their Wall Art
Creating artwork that puts your clients at ease so they are excited to display it in their home. Understanding what your clients see that you don't and vice versa, so you only show them what they love.
Step #7: Adding To Their Order
How to maximise your sales every time.
Step #8: Additional Artwork
Understand how to create displays that open your client up to wanting more from you.
Step #9: The Folio Box
Your secret weapon to reaching your sales goal every time.
Step #10: Closing the Sale and Taking Payment
Recognising when to close the sale, what to say, when to say it and how to ask for payment with confidence.
Frequently Asked Questions
I've already attended this workshop 5 times, should I attend again?
Many attendees have asked this same question. All were so grateful that they did attend again. They have all found that they have learned new skills and their business keeps growing. It is never costed them to attend another workshop, it usually costs them more NOT to.
Do I need to be a member of the Difference Maker Revolution to attend this workshop?
No, you do not need to be a member of The Difference Maker Revolution to attend this workshop. However, you may find it beneficial to complete the free Starter Level training prior to attending the workshop. You can access the Starter Level training here: https://www.thedifferencemakerrevolution.com/starter
How much does the workshop cost and what is included?
Your first seat is $2900. For additional team member seats, it is $1200. All prices quoted are in US Dollars.
Payment Plan Available : Schedule a call with us to discuss
Lunch will be provided each day of the workshop for participants along with water, tea, and coffee throughout the day.
Each day, the workshop will run from 9am to 5pm GMT / 4am to 12pm EST
A recording of the workshop will NOT be available, nor is recording of any kind permitted.
What's not included?
Flights or other transport to and from Glasgow
Accommodation in Glasgow (see below for recommended Hotel info)
Taxi fares between hotel and workshop each day (at Loxley Colour)
Dinners will be organised on the Tuesday, Wednesday and Thursday – these are optional and are at your own expense
Is there a Payment Plan available?
Yes, a payment plan is available. Please schedule a call with us to discuss
How much does the workshop cost and what is included?
Your first seat is $2900. For additional team member seats, it is $1200. All prices quoted are in US Dollars.
Payment Plan Available : Schedule a call with us to discuss
Lunch will be provided each day of the workshop for participants along with water, tea, and coffee throughout the day.
Each day, the workshop will run from 9am to 5pm GMT / 4am to 12pm EST
A recording of the workshop will NOT be available, nor is recording of any kind permitted.
What's not included?
Flights or other transport to and from Glasgow
Accommodation in Glasgow (see below for recommended Hotel info)
Taxi fares between hotel and workshop each day (at Loxley Colour)
Dinners will be organised on the Tuesday, Wednesday and Thursday – these are optional and are at your own expense
What does the training cover?
The workshop will focus on how to sell without selling.
In this workshop, you'll discover how to:
Sell effortlessly
Create a space that sells for you subliminally
Read and react to client's body language
Create wall art displays that will make clients want to buy more from you
Choose products that clients want to buy
Price your products to ensure profitability
Create desire for printed artwork
Have clients want to buy from you and pay happily for it
Avoid buyer's remorse
Not feel guilty or uncomfortable about selling to your clients
Maximise every client sale
Recognise when to close the sale
Ask for payment with confidence
.... and more
Is there accommodation nearby?
The workshops will take place at Loxley Colour, 1 Drum Mains Park, Cumbernauld, Glasgow G68 9LD, United Kingdom.
We recommend staying in Motel One Glasgow. It is approximately a 20 minute drive from Loxley Colour and taxis can be easily arranged to take you to and from each day. You can book directly with the hotel here: https://www.motel-one.com/en/hotels/glasgow/hotel-glasgow/
Staying at Motel One will give you an additional opportunity to mingle with the mentors and other workshop attendees and there is always great craic to be had!
I can't attend in-person, can I attend virtually?
No, this is an in-person workshop only.
Will the workshop be recorded for viewing after the event?
No, the workshop will not be recorded. There are no recordings for catch up later! This is a LIVE event. The workshop must be attended in-person. No recording of any kind is permitted during the workshop.
Photography is about so much more than taking a photo...
Difference Makers understand that they’re not in business of selling photography.
They know that they are in the business of helping transform their clients lives by delivering transformational photographic experiences.
When they do this, their artwork sells itself because they've made their client the hero and elevated their clients to a new level.
Most importantly, they create artwork that makes a difference to their client and has a huge impact on their lives, and the lives of their family...
Today, Tomorrow, and Forever.
What is the Difference Maker Revolution About?
The Difference Maker Revolution is dedicated to transforming people’s lives through photography.
Our mission is to create a healthier society by helping Difference Makers to use the art & science photography to inspire confidence, celebrate love, and foster connections.
Becoming a Difference Maker will transform your studio into a thriving photography business, allowing you to live your passion and earn what you deserve for the important work you do.
Steve Saporito, Ronan Ryle, and the team at Fully Booked Photographer have come together to ignite The Difference Maker Revolution.
This movement empowers professional photographers to be agents of change, touching lives and shaping a healthier society through their work, today and for generations to come.
In our industry, there’s a common misconception that success in photography is measured solely by financial gain, or by achieving mastery in the craft, often placing the photographer at the centre of the narrative.
However, we believe true success lies elsewhere.
The essence of photography, as we see it, is in crafting experiences that celebrate your clients as the heroes. It’s about facilitating transformative moments, whether it’s boosting confidence, honouring love, or reconnecting individuals with their families, pets, and loved ones.
This approach not only fulfils a deeper purpose but also naturally leads to financial rewards.
Steve, Ronan, and the Fully Booked team have already guided over a thousand studios, positively impacting the lives of over 100,000 individuals.
We’re committed to helping you discover your unique purpose, create life-altering photographic experiences, and implement effective marketing strategies to ensure you’re always in demand.
What's The Difference Between A Photographer And A Difference Maker?
Photographers
Fear the threat of A.I. and fight against it.
Believe they are in the business of selling photography.
Focus on "legacy" and don't realize their art can make a difference to their clients today.
Focus on selling images, and think the quality of their artwork is the reason why clients buy.
Difference Makers
Understand that A.I. will never be able to hug their clients and leverage its power to make a greater difference in their client's lives.
Understand they are in the business of providing transformational photographic experiences that solve their client's deepest emotional problems or desires.
Understand that when they make their client the hero, that their artwork sells itself.
Understand that their artwork makes a difference in their client's lives today, tomorrow, and forever.
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