You're invited to a brand new in-person workshop
EMPOWER
A NEW CHAPTER OF MASTERY
Create quality clients that give you consistent bookings and income every single month.
23rd - 25th April 2024
9am - 5pm GMT / 4am - 12pm US EST
Loxley Colour, Glasgow, Scotland
In-Person Interactive Workshop
Discover how to empower your clients, and implement a truly transformational experience with our 3-day interactive workshop!
Empower is a brand new in-person workshop with a focus on creating great clients with consistent bookings and income every month.
In this workshop, you'll discover how to:
Convert leads into bookings easily.
Start meaningful conversations and maintain control of that conversation.
Create the foundation for why clients will want to buy from you, so you will never feel like you have to sell or convince them.
Create a transformational experience for your clients that will allow your client to value themselves and what you do for them.
Convert more clients on the first call than ever before.
Get your life back and create more quality time for the things you love in life.
What To Expect
Mindset
Trade all your self-limiting beliefs for abundance and support in all areas of your life. Understand the mindset of your client at every stage of their journey with you.
Expert Coaching
More than a training session, this course will help you break through some of the barriers and self-beliefs that are sometimes self-limiting and are at the core of why you are struggling in certain areas of your life. Get out of your own way, and install new beliefs that support not just your financial success, but that will also open new opportunities for your family and personal life.
Interactive Learning
Putting the fun back into learning. This is your space to embrace your new beliefs and implement what you have learned through strategies and structured documented processes that will enhance your learning experience and results.
A Safe Space
A place where like-minded people will support your success and allow you to freely communicate and share your experience.
An environment for you to feel physically and emotionally secure to express your thoughts and ideas freely.
Community
Your workshop experience continues to support you for one month in a Facebook Community. Share your progress, be guided and supported while building long term relationships with people on the same journey. Surround yourself with people that will applaud your success and support your journey to achieve your own success that is defined by you.
Mindset
Trade all your self-limiting beliefs for abundance and support in all areas of your life. Understand the mindset of your client at every stage of their journey with you.
Expert Coaching
More than a training session, this course will help you break through some of the barriers and self-beliefs that are sometimes self-limiting and are at the core of why you are struggling in certain areas of your life. Get out of your own way, and install new beliefs that support not just your financial success, but that will also open new opportunities for your family and personal life.
Interactive Learning
Putting the fun back into learning. This is your space to embrace your new beliefs and implement what you have learned through strategies and structured documented processes that will enhance your learning experience and results.
A Safe Space
A place where like-minded people will support your success and allow you to freely communicate and share your experience.
An environment for you to feel physically and emotionally secure to express your thoughts and ideas freely.
Community
Your workshop experience continues to support you for one month in a Facebook Community. Share your progress, be guided and supported while building long term relationships with people on the same journey. Surround yourself with people that will applaud your success and support your journey to achieve your own success that is defined by you.
Ticket Prices
Your First In-Person Seat
$2900
BEST OPTION!!!
In-Person is always the best for a focused and results driven experience. Build relationships with people and practice live with your coaches at the event.
Choose this option if you are planning on attending the workshop in-person at Loxley Colour in Glasgow, Scotland.
Additional In-Person Team Seat
$1200
We understand how important it is for each team member to be given the opportunity to be trained by the expert and multiply your efforts in your business.
Many owners bring their partners on a team ticket so you're both on the same page. Each Team seat is made available for team members currently working in the same studio and business directly linked to your “First Seat” purchase.
Who Should Attend
Should I bring my business partner along?
Any person that makes a decision on how the business operates and runs needs to attend to have maximum outcome for you.
Past attendees have proven that different people hear different things at these workshops, and they all take away what is relative to them.
It is important that the decision makers of change and fine tuning operations and experiences for your business attend together so that you can adopt processes and mindsets that will help multiply your business.
Should I bring my team along?
The most successful businesses that have ever attended Empower have attended as a unified front.
It not only builds unity, it allows each team member to feel valued and empowered with new skills, mindset, and an action plan to propel your business from the moment they are back at work.
Should I bring my life partner along?
Empower is beneficial to anyone that is in a relationship or interacts with people. In most cases people’s personal relationships are enhanced and elevated because of Empower. Regardless of whether your partner works in your business or not, they are the people we rely on for advice and sometimes accountability. To have them on board and cheering you on from a place of understanding of what you are wanting to achieve adds another layer to your personal success and relationship.
Other industries that have attended Empower have been Realtors, Optometrists, Accountants, and Retail Operators.
How long does it take to see results?
Some past participants of Empower saw results and made their money back at the workshop. The moment you start to implement the strategies and techniques, you will get results. For those that choose to use their breaks and "down time" to connect with their clients, or respond to leads during the workshop have seen many of them make up the cost of this workshop before the workshop was over. Implementation of the strategies is the key to your success.
The Workshop Schedule
April 23rd - 9am - 5pm GMT / 4am - 12pm EST
Day 1
Day 1 of the workshop kicks off with an engaging introduction session led by Steve. Participants will have the opportunity to share their names, discuss their top 3 business frustrations, and identify 3 key takeaways they hope to gain from the workshop. Following a short break, the session resumes with a BFO (Blinding Flash of the Obvious) moment, followed by a demonstration segment. Attendees will then delve into a deep dive into business concepts, exploring topics such as the value of photography to clients and strategies for fostering client confidence. After a well-deserved lunch break, the afternoon session resumes with a Q&A segment, followed by discussions on identifying portrait opportunities and the 10 stages of a photographic experience. Attendees will also explore strategies for growing their businesses and maximising sales. The day wraps up with a final BFO/Q&A segment, providing participants with the opportunity to ask any lingering questions and reflect on the day's learnings.
Introduction
In the first part of Day 1, Steve will introduce the workshop and walk through the schedule. Participants will learn how to submit questions and be briefed on break time rules. We'll also share names, discuss the top 3 frustrations in your business, and identify 3 key takeaways you want from the workshop."
Business Deep Dive
Finding the holes (personally, I see every hole as an opportunity) to plug in your business to give you an immediate boost.
The 8 Steps of a Discovery Call Experience – An Introduction
How to deliver a transformational experience and create a quality client.
Mindset
This will equip participants with the foundational beliefs and attitudes needed to thrive as professional photographers, empowering them to cultivate meaningful client relationships, and approach their work with confidence, purpose, and integrity.
Discover the true value of photography to your clients
Understand how great clients are made, not found
Realise that "expensive" has nothing to do with what people spend
Recognise that clients borrow their confidence from us
Portrait Opportunities are Everywhere
Uncover the hidden opportunities for attracting an abundance of quality clients.
10 Stages of a Photographic Experience
Photography is just 10% of the entire experience. Discover the 90% that your competitors have yet to discover, which matters the most to your clients. Deliver an experience your clients will want to rave about and continue to make a difference to them every day.
3 Ways to Grow Your Business
Discover how to compound your results by placing processes and systems that focus on all three ways to grow a business while most of your competitors are only focused on one of these compounding elements.
Portrait Cashflow Exercise
Q & A Sessions
April 24th - 9am - 5pm GMT / 4am - 12pm EST
Day 2
Day 2 of the workshop is packed with practical strategies and essential insights to elevate participants' business acumen and client interaction skills. The day kicks off with "An Introduction to Avatars," where attendees will learn the importance of defining their ideal client avatar and the impact it has on business success. Following this, participants will dive into the process of creating their ideal client avatar, gaining valuable insights into their target audience's needs and preferences.
The session then transitions to "Your Communication Toolbox," offering practical techniques for effective communication and rapport-building. Next, participants will explore "How to Write Ad Copy That Converts," learning strategies to craft engaging and impactful ad copy tailored to their ideal client avatar. The day continues with "Qualifying Leads," equipping participants with the skills to identify and evaluate potential business opportunities effectively.
Finally, the session concludes with "The Discovery Call Foundations and Step 1," providing participants with a comprehensive understanding of the essential elements needed to conduct successful discovery calls. Throughout the day, attendees will engage in interactive exercises and discussions, gaining practical skills and actionable insights to enhance their business practices and client interactions.
Introduction to Avatars
Understanding what your ideal client secretly desires so you can attract more of them and create quality clients.
What is an Avatar?
Avoiding the "Spray and Pray" Curse
Example Avatars
How to Create an Avatar
How to use A.I. to create your ideal client avatar in less than 30 minutes
Mastering the Communication Toolbox
Participants will explore essential elements of effective communication that will expand the types of clients that will want to connect and book you, and convert clients that were previously "not your client" into incredible clients you now want to work with again and again. The session covers key components such as understanding communication elements, identifying communication styles through VAK (Visual, Auditory, and Kinesthetic) analysis, and techniques for building rapport. Additionally, participants will delve into the fascinating concept of "Bird Personalities," a unique approach to understanding personality types and enhancing interpersonal communication. Through interactive exercises and discussions, attendees will gain valuable insights and practical skills to enhance their communication abilities in various contexts.
How to Write Ad Copy that Converts
This focused segment is designed to equip participants with the skills to write ad copy that captivates and converts their target audience. This session begins with an introduction to Facebook ads, providing insights into the platform's unique features and capabilities. Participants will then be guided through the process of tailoring ad copy to resonate with their ideal client avatar, leveraging the strategies and insights developed earlier in the day. Through practical examples and hands-on exercises, attendees will learn how to craft engaging ad copy that effectively communicates their brand message, captivates their audience's attention, and drives meaningful conversions on Facebook.
Qualifying Leads
A hands-on session focused on honing participants' skills in identifying and evaluating leads generated through their marketing efforts. Through interactive exercises, attendees will be presented with various example leads and tasked with identifying both the opportunities and potential challenges associated with each. This practical approach allows participants to apply learned concepts in real-world contexts, enabling them to effectively qualify leads and maximise their potential.
The Discovery Call - Foundations & Step 1
This session provides participants with a comprehensive overview of the essential elements needed to conduct successful Discovery Calls. The session begins with a recap of each of the 8 steps of The Discovery Call Experience, ensuring a thorough understanding of the process. Attendees will then delve into the importance of active listening and using "Toward" language to build rapport and establish trust with potential clients. Step 1 of the discovery call, "The Introduction," is explored in detail, with a focus on its goal and the mindset required for effective communication. Practical strategies for leaving a compelling voicemail message and crafting engaging questions based on supplied lead notes are also covered. Through interactive exercises and discussions, participants will gain valuable insights and practical skills to enhance their discovery call techniques and effectively connect with prospective clients.
April 25th - 9am - 5pm GMT / 4am - 12pm EST
Day 3
Day 3 of the workshop delves deep into the heart of an effective Discovery Call Experience. Participants will embark on an immersive journey through each stage of the discovery call, honing their skills and mastering essential techniques along the way. Each step of the discovery call process will be explored in detail, from building rapport and uncovering client needs to addressing objections and securing commitments.
Through interactive group exercises and guided discussions, attendees will have the opportunity to put theory into practice, refining their approach and gaining confidence in their ability to navigate real-world client Discovery Calls. By actively participating in group exercises, participants will benefit from valuable peer feedback and guidance, enabling them to identify strengths and areas for improvement in their communication style. This hands-on approach fosters a supportive learning environment where attendees can experiment, learn from each other, and ultimately elevate their client engagement skills to new heights.
This workshop is designed to be a transformative experience, equipping participants with the tools and knowledge they need to conduct discovery calls with confidence, clarity, and impact.
A Review of the 8 Steps of the Discovery Call Experience
A review of the content covered to date.
Step 2: Creating Emotional Visualisation
A deep dive into creating an emotional visualisation in your Discovery Calls.
Step 3: Emotional Impact
How to create emotional impact and what you should be saying to help your clients see the value in their photographic experience.
Step 4: Anchoring the Emotion to a Location
How to anchor the emotion to a location in your client's home so they create a void that makes them long to have artwork displayed in their home.
Step 5: Quoting on the Emotion
Understand the perfect time to quote your client and confidently communicate pricing without scaring your clients off.
Step 6: Closing the Call
How to close the call and create your desired amount of quality bookings each week, knowing that they are excited to turn up and spend willingly with you.
Step 7: Taking Payment
How to take payment to secure a place in your calendar.
Step 8: The Photo Session Process
How to walk your clients through the next steps in their photographic experience.
Q & A around The Discovery Call Experience
Discovery Call Team Exercise
During this interactive exercise, participants will have the opportunity to put their newfound knowledge of Discovery Calls into practice in a supportive and collaborative environment, and get expert feedback.
Completing Photographer's Notes
How to complete your notes so that you can ensure you capture what you promised your clients and highlight what you may need to discover in future calls.
Discovery Call Assessment Checklist
Assess the quality of each of your calls and know where to make the adjustments and improvements that will make the most difference to your clients and your results.
Tracking Your Phone Conversations
A 1-page tracker to help you monitor you or your team's phone calls and conversion rates.
Empower yourself to make a true difference to yourself, your business, and your clients.
Frequently Asked Questions
I've already attended this workshop 5 times, should I attend again?
Many attendees have asked this same question. All were so grateful that they did attend again. They have all found that they have learned new skills and their business keeps growing. It is never costed them to attend another workshop, it usually costs them more NOT to.
Do I need to be a member of the Difference Maker Revolution to attend this workshop?
No, you do not need to be a member of The Difference Maker Revolution to attend this workshop. However, you may find it beneficial to complete the free Starter Level training prior to attending the workshop. You can access the Starter Level training here: https://www.thedifferencemakerrevolution.com/starter
How much does the workshop cost and what is included?
Your first seat is $2900. For additional team member seats, it is $1200. All prices quoted are in US Dollars.
Lunch will be provided each day of the workshop for participants along with water, tea, and coffee throughout the day.
Each day, the workshop will run from 9am to 5pm GMT / 4am to 12pm EST
A recording of the workshop will NOT be available, nor is recording of any kind permitted.
What's not included?
Flights or other transport to and from Glasgow
Accommodation in Glasgow (see below for recommended Hotel info)
Taxi fares between hotel and workshop each day (at Loxley Colour)
Dinners will be organised on the Tuesday, Wednesday and Thursday – these are optional and are at your own expense
What does the training cover?
The workshop will focus on creating great clients with consistent bookings and income each month.
In this workshop, you'll discover how to:
Convert leads into bookings easily.
Start meaningful conversations and maintain control of that conversation.
Create the foundation for why clients will want to buy from you, so you will never feel like you have to sell or convince them.
Create a transformational experience for your clients that will allow your client to value themselves and what you do for them.
Convert more clients on the first call than ever before.
Get your life back and create more quality time for the things you love in life.
Is there accommodation nearby?
The workshops will take place at Loxley Colour, 1 Drum Mains Park, Cumbernauld, Glasgow G68 9LD, United Kingdom.
We recommend staying in Motel One Glasgow. It is approximately a 20 minute drive from Loxley Colour and taxis can be easily arranged to take you to and from each day. You can book directly with the hotel here: https://www.motel-one.com/en/hotels/glasgow/hotel-glasgow/
Staying at Motel One will give you an additional opportunity to mingle with the mentors and other workshop attendees and there is always great craic to be had!
I can't attend in-person, can I attend virtually?
No, this is an in-person workshop only.
Will the workshop be recorded for viewing after the event?
No, the workshop will not be recorded. There are no recordings for catch up later! This is a LIVE event. The workshop must be attended in-person. No recording of any kind is permitted during the workshop.
Photography is about so much more than taking a photo...
Difference Makers understand that they’re not in business of selling photography.
They know that they are in the business of helping transform their clients lives by delivering transformational photographic experiences.
When they do this, their artwork sells itself because they've made their client the hero and elevated their clients to a new level.
Most importantly, they create artwork that makes a difference to their client and has a huge impact on their lives, and the lives of their family...
Today, Tomorrow, and Forever.
What is the Difference Maker Revolution About?
The Difference Maker Revolution is dedicated to transforming people’s lives through photography.
Our mission is to create a healthier society by helping Difference Makers to use the art & science photography to inspire confidence, celebrate love, and foster connections.
Becoming a Difference Maker will transform your studio into a thriving photography business, allowing you to live your passion and earn what you deserve for the important work you do.
Steve Saporito, Ronan Ryle, and the team at Fully Booked Photographer have come together to ignite The Difference Maker Revolution.
This movement empowers professional photographers to be agents of change, touching lives and shaping a healthier society through their work, today and for generations to come.
In our industry, there’s a common misconception that success in photography is measured solely by financial gain, or by achieving mastery in the craft, often placing the photographer at the centre of the narrative.
However, we believe true success lies elsewhere.
The essence of photography, as we see it, is in crafting experiences that celebrate your clients as the heroes. It’s about facilitating transformative moments, whether it’s boosting confidence, honouring love, or reconnecting individuals with their families, pets, and loved ones.
This approach not only fulfils a deeper purpose but also naturally leads to financial rewards.
Steve, Ronan, and the Fully Booked team have already guided over a thousand studios, positively impacting the lives of over 100,000 individuals.
We’re committed to helping you discover your unique purpose, create life-altering photographic experiences, and implement effective marketing strategies to ensure you’re always in demand.
What's The Difference Between A Photographer And A Difference Maker?
Photographers
Fear the threat of A.I. and fight against it.
Believe they are in the business of selling photography.
Focus on "legacy" and don't realize their art can make a difference to their clients today.
Focus on selling images, and think the quality of their artwork is the reason why clients buy.
Difference Makers
Understand that A.I. will never be able to hug their clients and leverage its power to make a greater difference in their client's lives.
Understand they are in the business of providing transformational photographic experiences that solve their client's deepest emotional problems or desires.
Understand that when they make their client the hero, that their artwork sells itself.
Understand that their artwork makes a difference in their client's lives today, tomorrow, and forever.
This site is not part of, or endorsed by, Meta (Facebook), Google, Snapchat, X or any social media platform in any way.
All product names, logos, and brands are property of their respective owners. All company, product and service names used in this website are for identification purposes only. Use of these names, logos, and brands does not imply endorsement.
FACEBOOK is a trademark of META, Inc. YOUTUBE and GOOGLE are trademarks of GOOGLE, LLC. SNAPCHAT is a trademark of SNAP, Inc. X is a trademark of X, Inc.
© 2024 Photovalue Ltd. Trading As The Difference Maker Revolution
Facebook
Instagram
Youtube